
SEO: Choosing Your Keywords in 10 Steps
Choosing your keywords is sometimes more complicated than it seems. Determining which words you want to focus your message on often requires time and consideration of numerous criteria.
Lighthouse audits, JSON-LD schemas, Core Web Vitals, multilingual hreflang, sitemaps, indexability — we strengthen the technical foundations of your SEO. For editorial SEO (keywords, content, link building), we partner with your in-house team or external agency.
Core Web Vitals
Indexability
Schemas
You publish good content but Google doesn't surface it? Your Core Web Vitals are red, your URLs poorly indexed, your structured data missing, your hreflang off? Without technical foundations, editorial authority isn't recognised — no matter how good the content is. That's what we handle at Madori: pure technical SEO, so Google, ChatGPT, Perplexity, and your users finally read your site properly.
Four areas covered on every audit or redesign: performance, structured data, indexability, international.
Lighthouse and PageSpeed Insights audits, LCP/INP/CLS bottlenecks, image optimisation (next/image, AVIF, lazy-loading), critical CSS, code splitting, caching. Every improvement documented with before/after metrics.
Schema.org schemas (Organization, Article, FAQ, Breadcrumb, Service, Review, Person, HowTo) to make your site eligible for Google rich results and citable by LLMs (Perplexity, ChatGPT, Claude, Gemini).
Clean sitemap.xml, explicit robots.txt, canonical tags, URL parameter handling, 301 redirects without chains, duplicate content treated. Monitoring via Google Search Console and Bing Webmaster Tools.
Clean hreflang setup (alternates, x-default), URL and slug translation, multi-domain vs subdirectory choice, market handling (currencies, VAT), localised sitemaps. Madori is listed among the official WPML experts.
Pragmatic method: prioritise by impact, ship in batches, measure each milestone before moving on.
Lighthouse audit, Search Console, structured data, hreflang, indexability, performance. Delivered within 5 business days, prioritised by business impact and implementation complexity.
We separate quick wins (sprint 1) from structural work (Hn refactor, schemas, redirects). You validate scope and timeline before we execute.
Surgical intervention on your existing WordPress — no rebuild needed — or native integration in a redesign project. Everything goes through staging before production.
Tracking via Lighthouse, Search Console, Bing Webmaster Tools, rich-result tests. Monthly report: performance, indexability, visibility in Google and AI search.
Core Web Vitals in the green, clean indexation in Google and Bing: your pages finally rank for their true value
Visibility in AI search (ChatGPT, Perplexity, AI Overviews) thanks to clean schemas and llms.txt
Multilingual SEO that holds up: hreflang, alternates, x-default, no cannibalisation between versions
Clear reporting of actions and measured impact, aligning IT, marketing, and leadership
“Listening, transparency and responsiveness: we're very happy to work with Madori!”
Managing Director — El Smartgrid
“Professionalism, quality.”
Marketing and Communications Manager — Unissey
“Madori always listens and responds quickly. They show real patience with their clients and consistently provide valuable advice on our digital strategy.”
Managing Director — Relyance

Full redesign of the Néolithe website: new visual identity, modular interface, RGSEN eco-design audit, and ongoing maintenance by Madori.
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Full WordPress redesign for Ubiqus, an international translation leader. Multilingual site deployed in 9 countries, 7 languages, with WPML and a redesigned visual identity.
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Redesign of L'Atelier des Fluides' website with WordPress, Timber, and Tailwind. Custom iconography to make technical skills accessible, with client project showcases.
Read the case study →Tell us about your site. Prioritised, costed audit within 5 business days, clear action plan.
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Choosing your keywords is sometimes more complicated than it seems. Determining which words you want to focus your message on often requires time and consideration of numerous criteria.

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