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Tips and best practices to optimize your WordPress site

Mastering the 3 Critical Phases of a Web Project

When embarking on a web project, you will encounter a number of obstacles. These can cause delays and affect your outcomes. Whether your project involves developing a mobile application or creating a website, here are 3 critical phases you will encounter and my [...]

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How to Successfully Launch Your Website

You have just created your website, and now it's time to put it online. You think you've finished your work and are satisfied with what you've accomplished. In truth, this is where the real work begins. You'll need to keep the site active and, most importantly, ensure a successful launch. Take advantage [...]

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Evaluating Your Website's Performance in 8 Questions

A thorough reassessment of your e-marketing actions is the starting point to ensure the success of your website. To determine how to direct your actions, here is a list of 8 questions you can ask yourself to evaluate your website's performance. The advantage of a website is that it is not [...]

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Writing SEO-Friendly Content

Writing a text optimized for SEO is not rocket science. To achieve this, you need to have a content plan to follow and be aware of the best practices to implement so that Google and others can easily navigate it. You will find numerous resources on this topic on the web. In this article, more than just [...]

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How to Successfully Run a Blog?

When creating a website, it is often recommended to create a blog to make the site more dynamic. The purpose of the blog is to "bring life" to the site once it is online. While the standard pages presenting your business will remain static, the blog articles will bring [...]

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How to Choose the CMS When Creating Your Website

There are dozens of CMS (Content Management System) solutions on the market, yet the choice often boils down (and rightly so) to WordPress, Joomla, or Drupal. So how do you decide between these three content management systems? 1. Is your CMS popular among website creators? Ensure [...]

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Why Website Maintenance is Essential

When creating a website, the professional often offers their client site maintenance. Website maintenance is sometimes offered as an option, and from experience, I've noticed that when it's not mandatory, it's only selected half the time. Why? Because first of all, when you want to create a website, you [...]

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How to Evaluate the Return on Investment of Your Website

When creating a website, it is to serve clearly defined objectives: generating contacts; generating sales; increasing brand awareness; etc. However, quite often, once the site is live, there is no real monitoring, and it becomes difficult to determine if the site has achieved [...]

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30 Tips to Reduce Cart Abandonment

Shopping cart abandonment is an issue faced by every e-commerce merchant. The FEVAD estimates that in France, this rate is around 70%. Of course, this varies from one sector to another, but regardless of the sector, it remains quite high. However, there are more or less sophisticated tips to implement in order to [...]

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